Noam Chomsky, "here are 10 ways to understand all the lies that they tell us" Blog posts 02.17.2013 Keyword: Noam Chomsky [8] / Media [9] / mystification of reality [10] Topics: literature [11] / internet [12] / books [13] Noam Chomsky, the father of creativity of language, described by the New York Times "the greatest intellectual alive", explains through ten rules how to mystify reality. The necessary premise is that the biggest media are in the hands of the great economic-financial potentates, interested in only filter certain messages. 1) The strategy of distraction, it is essential for large lobbies, in order to keep the audience's attention focused on topics unimportant, so as to bring the common citizen to take an interest in facts actually insignificant. For example, the exasperated concentration on certain news stories (Bruno Vespa is a master). 2) The principle of the problem-solution-problem: you invent a problem at the table, to cause a reaction from the public, with the aim that this is the principal of the measures that you wish to accept. An example? Put forward to the population by emphasizing the existence of epidemics such as bird flu creating unjustified alarmism, with the aim of selling drugs that would otherwise remain unused. 3) The strategy of gradualism. To accept an unacceptable degree, just apply it gradually, dropper, for consecutive years. E 'in this way that socio-economic conditions radically new (neoliberal) were imposed during the decades of the 80 and 90: the minimal state, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, many changes would have caused a revolution if they had been applied only once. 4) The strategy of deferral. Another way to accept an unpopular decision is to present it as "painful and necessary", gaining public acceptance, at the time, for future application. Speaking continually spreads to accept the "necessary" austerity measures as if there were a different economic policy. 5) Contact your audience like talking to a child. The more you try to deceive the viewer, the more you tend to use a childish tone. For example, several programs broadcast generalist. The reason? If someone is addressing a person as if he were 12 years old, according to suggestibility, you will tend to answer probably without a critical sense, as a child of 12 years in fact. 6) Point on the emotional much that on reflection. The emotion, in fact, often wreaks havoc with the rational part of the individual, making it more easily influenced. 7) Keep the public in ignorance and mediocrity. Few, for example, know what the Bilderberg Group and the Trilateral Commission. And many continue to ignore it, unless they are requested directly to the Internet. 8) Imposing behavior patterns. Check approved individuals is much easier than managing thinking individuals. The models imposed by advertising are functional in this project. 9) The self-blame. We tend in practice to convince the individual that he himself is the sole cause of their failures and their own misfortune. So instead of provoking a rebellion against an economic system that has reduced the margins, the individual underestimates, and even decreased in value, you autoflagella. The young, for example, that can not find work were defined from time to time, "losers", choosy, "big babies". In practice, it is their fault that they can not find work, not the system. 10) The media point to know individuals (through surveys, behavioral studies, operations feedback scientifically programmed without the user-reader-viewer does not know it) more than they themselves are known, and this means that, in most cases, the system exerts a large power over the public, greater than that which the same citizen exerts on itself. It is a very useful handbook. I'd suggest you keep that in mind, especially in difficult times like these.